Challenges of Entrepreneurship through Digital Communication and Interaction Tools: Case Study in Mozambique-Scilight

Journal of Intelligent Communication

Article

Challenges of Entrepreneurship through Digital Communication and Interaction Tools: Case Study in Mozambique

Downloads

https://doi.org/10.54963/jic.v4i1.1005
Taimo , B., & Gonçalves, B. F. (2025). Challenges of Entrepreneurship through Digital Communication and Interaction Tools: Case Study in Mozambique. Journal of Intelligent Communication, 4(1), 87–97. https://doi.org/10.54963/jic.v4i1.1005
Volume 4 Issue 1: March 2025
Copyright (c) 2025 Brito Taimo , Bruno F. Gonçalves
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright

The authors shall retain the copyright of their work but allow the Publisher to publish, copy, distribute, and convey the work.

License

Journal of Intelligent Communication (JIC)  publishes accepted manuscripts under Creative Commons Attribution 4.0 International (CC BY 4.0). Authors who submit their papers for publication by Journal of Intelligent Communication (JIC) agree to have the CC BY 4.0 license applied to their work, and that anyone is allowed to reuse the article or part of it free of charge for any purpose, including commercial use. As long as the author and original source is properly cited, anyone may copy, redistribute, reuse and transform the content.

Authors

  • Brito Taimo

    Department of Health, HIV and Gender, Nacala Extension, Catholic University of Mozambique, 821 Nampula, Mozambique
  • Bruno F. Gonçalves

    Department of Educational Technology and Information Management, School of Education, Polytechnic Institute of Bragança, 5300-253 Bragança, Portugal

This article aims to analyze a real problem inherent to entrepreneurship through information and communication technologies (ICT) in the current world of private sector organizations in Mozambique. The problem under discussion points to elements such as: (1) identifying the digital platforms used and the importance attributed to them; (2) assessing whether SMEs have a content management and sharing strategy; (3) identifying the profile of the person responsible for producing/managing digital content, which led to the following research question: What are the challenges of entrepreneurship through digital communication and interaction tools that entrepreneurs encounter in Mozambique? The methodological procedures were developed in the following sequence: bibliographical research, case study, and content analysis. The analysis was carried out qualitatively to understand the challenges that entrepreneurs face when interacting with ICT in their activities. In the course of the research, the results or elements to be taken into account will be: to identify the digital platforms used by SMEs and the degree of importance that companies attach to them; to list the objectives pursued and the types of digital content produced; to find out whether the person responsible for content management is an in-house worker and whether they have been hired specifically to carry out this role or whether they accumulate this role with others; to find out the training of this in-house worker and to identify the requirements and skills most valued when hiring a digital content manager/producer.

Keywords:

Challenges of Entrepreneurship Digital Communication Information and Communication Technologies Interaction

References

  1. Albertin, A.L. Electronic Commerce: Model, Aspects and Contributions of Its Applications, 2nd ed.; Atlas: São Paulo, Brasil, 2000. (in Portuguese).
  2. Felipini, D. Entrepreneurship and the New Business Opportunities Brought by the Internet; LeBooks: São Paulo, Brasil, 2013. (in Portuguese).
  3. Ribeiro, K.T.B. E-commerce - Attracting and Winning Customers for Virtual Retail. Master Thesis, Universidade do Estado do Mato Grosso, Cuyabá, Brazil, 2018. (in Portuguese).
  4. de Andrade, A.M.V. 2014. Management Information Technology; Universidade Católica Editora: Lisboa, Portugal, 2014. (in Portuguese)
  5. Audy, J.L.N.; de Andrade, G.K.; Cidral, A. Fundamentals of Information Systems; Bookman: Taiwan, China, 2005. (in Portuguese).
  6. O’Brien, J.A. Information Systems and Management Decisions in the Internet Age; Saraiva: Lisbon, Portugal, 2011. (in Portuguese).
  7. Vilha, A.M.; Di Agustini, Carlos, A. E-Marketing: For Consumer Durables; Editora FGV: Rio de Janeiro, Brazil, 2002. (in Portuguese).
  8. Kolakota, R.; Robinson, M. E-business: Strategies for Success in the Digital World; Bookman: Taiwan, China, 2001. (in Portuguese).
  9. Sebrae. V. How to open a store. Serviço Brasileiro de Apoio às Micro e Pequenas Empresas: Brasilia, Brazil, 2011. (in Portuguese).
  10. Dornelas, J.C.A. Entrepreneurship: Turning Ideas into Businesses, 3th ed.; Elsevier: Amsterdam, The Netherlands, 2008. (in Portuguese).
  11. Hengemühle, A. Educational Challenges in Training Entrepreneurs; Penso: Lisbon, Portugal, 2014. (in Portuguese).
  12. Ferrari, A. DIGCOMP: A Framework for Developing and Understanding Digital Competence in Europe. JRC-IPTS eLearning Paper no. 38, 23 April 2013.
  13. Ala-Mutka, K. (2011). Mapping Digital Competence: Towards a Conceptual understanding. JRC-IPTS67075, 19 April 2011.
  14. Ferrari, A. Digital Competence in Practice: An Analysis of Frameworks. JRC68116, 23 may 2012.
  15. INCoDe.2030. Iniciativa Nacional Competências Digitais e.2030 - Portugal. 2024. Available online: https://www.incode2030.gov.pt/ (accessed on 23 January 2025).
  16. European Commission. Digital Skills & Jobs. 2024. Available online: https://digital-strategy.ec.europa.eu/en/policies/digital-skills (accessed on 1 February 2025).
  17. Vuorikari, R.; Punie, Y.; Carretero, S.; et al. 2016). DigComp 2.0: The digital competence framework for citizens. Update phase 1. Publications Office of the European Union. DOI: https://doi.org/10.2791/11517
  18. Bergamo, F.V.d.M.; Giuliani, A.C. (2007). Marketing Strategies for e-Retail: A New Model. Report number, 2 February 2007. (in Portuguese).
  19. Souza, L.J. Your Company on the Internet; Clube de Autores: Lisbon, Portugal, 2014. (in Portuguese).
  20. Strutzel, T. Digital Presence: Effective Strategies for Positioning Your Personal or Corporate Brand on the Web; Alta Books: Rio de Janeiro, Brazil, 2015. (in Portuguese).
  21. Hootsuite. Essential Insights into Internet, Social Media, Mobile, and E-Commerce Use around the World. 2018. Available online: https://www.digitalinformationworld.com/2018/07/global-internet-stats-infographic.html (accessed on 27 January 2025).
  22. Sebastião, S. Fundamentals of Integrated Communication: Organizational and Marketing. Instituto Superior de Ciências Sociais e Políticas: Lisbon, Portugal, 2015. (in Portuguese).
  23. Ribeiro, R.; Reis, A.; Foa, C.; et al. Marketing for Communication Students: Research, Strategy and Evaluation, 2th ed.; Causa das Regras: Lisbon, Portugal, 2013. (in Portuguese).
  24. Blanchard, O. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization; Pearson: London, UK, 2011.
  25. Amaral, I. As Ferramentas de Comunicação 2.0 Como Promotoras de um Consumidor Ativo e Participativo. In Marketing Digital & E-Commerce; Remondes, J., Ed.; Psicosoma: Lisbon, Portugal, 2016; pp. 43–58. (in Portuguese).
  26. Carrilho, M.V. Strategic Communication in the Communicative Environment of Today's Organizations. Comun. Soc. 2014, 23, 71–80. (in Portuguese). DOI: https://doi.org/10.17231/comsoc.26(2014).2025
  27. Gabriel, M. Marketing in the Digital Age: Concepts, Platforms and Strategies. Novatec: New York, NY, USA, 2010. (in Portuguese).