Volume 1 Issue 1: March 2022

This study investigates the underlying mechanism of fear appeal effects on behavioral changes applying the emotions-as-frame model and protection motivation theory to the green advertising context. The results indicate that a loss-framed message arises fear increasing severity, vulnerability, response efficacy, and self-efficacy, which in turn affect the intention to purchase a green product. Furthermore, this study results that a gain frame is more effective to lead green behavior than a loss frame.

With the advent of the information age, the application of digital technology on the Internet has become more and more popular. Mobile phones, the Internet and other emerging media have brought a drastic impact on the traditional media era, and the status of traditional media is slowly weakening. Nowadays, new media devices and video websites are gradually becoming active in people’s lives, and the increasingly sophisticated digital means have led to the rapid rise of new media. Against this backdrop, traditional media are being squeezed to a great extent. In addition to being dominated by new media in terms of communication channels, the voice of traditional media in the market is also threatened to a certain extent. In addition to the problems of the traditional media themselves, and the lagging nature of the traditional media that is not in tune with the development of the times, the traditional media industry, especially the TV side and TV people, are gradually facing more pressure. Under pressure, there must be innovation. How traditional TV media can change and innovate requires us to rise to the occasion and be fully prepared for the current environment, and self-produced dramas are one of the paths that TV stations need to explore.

According to contemporary history of new technologies, today’s Internet age is inevitably going to the terminal point of its first half, and then the Internet of Things has been formed in this stage. Following the Internet and the Internet of Things, the Internet of People is coming. In the new stage, the intelligent communication will still keep the previous concern about fresh information and network technologies along with their influences on the one side, and on the other side it will focus on the connection between human and intelligent technologies. This brings three dimensions taken into consideration. The primary issue is the way that intelligent technologies reshape the forms of communication and media, and the relations among technologies, media, the public and societies. The development trends and rules of communication and media forms correlate with the latest and also the future information technologies, such as big data, VR, AR, MR, AI and machine learning, 5G and 6G, wearable devices, and some unknown new stuff. In the future, intelligent technologies will probably have a broad and profound influence on the production and consumption of journalism. So far many media organizations have taken advantages of 5G and AI in creating better journalism at a time, just like what they did during the Tokyo Olympics. They can also help the public work with overload information and access to credible content globally in a more convenient way. Furtherly, 6G. and metaverse will introduce completely new communication paradigms by building developer-friendly tools and practicing their disruptive concepts. And With smart data, smart media can simplify and enrich human activities and experiences. In the world of the Internet of People based on these technologies, human-machine interaction sight system will gain a benefit of higher immersion and more imaginations but lower interference and permeability. The impact of this virtual media world is uncertain but is surely accelerating the transformation towards more diverse societies and independent digital identities.