Vol. 1 No. 1 (2021)

Full Issue

  • Communication: From the Internet to the Intelligent

    Xiaomei Zheng, Lingfeng Wang

    Article ID: 10
    185  (Abstract) 45  (Download)

    According to contemporary history of new technologies, today’s Internet age is inevitably going to the terminal point of its first half, and then the Internet of Things has been formed in this stage. Following the Internet and the Internet of Things, the Internet of People is coming. In the new stage, the intelligent communication will...


  • An Analysis of the Project Incubation Model of Self-produced TV Dramas in the New Media Era

    Xiaoxuan Zhao

    Article ID: 16
    79  (Abstract) 19  (Download)

    With the advent of the information age, the application of digital technology on the Internet has become more and more popular. Mobile phones, the Internet and other emerging media have brought a drastic impact on the traditional media era, and the status of traditional media is slowly weakening. Nowadays, new media devices and video websites...

  • The Mediation Effects of Fear on the Relationship between Gain/Loss Message Frames and Cognitive/Conative Responses

    Sumin Shin, Sanghee Park, Eyun-Jung Ki

    Article ID: 32
    269  (Abstract) 87  (Download)

    This study investigates the underlying mechanism of fear appeal effects on behavioral changes applying the emotions-as-frame model and protection motivation theory to the green advertising context. The results indicate that a loss-framed message arises fear increasing severity, vulnerability, response efficacy, and self-efficacy, which in turn affect the intention to purchase a green product. Furthermore, this...