Journal of Intelligent Communication

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Predicting University Teachers' Behavior Intentions Toward Digital Technologies: An Extension of the Unified Theory of Acceptance and Use of Technology Model (UTAUT)

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https://doi.org/10.54963/jic.v3i2.208
Demuyakor, J., Doe, V. A., Tachie-Djan, C., Arshad Bhatti, M., & Avenyo, S. J. (2024). Predicting University Teachers’ Behavior Intentions Toward Digital Technologies: An Extension of the Unified Theory of Acceptance and Use of Technology Model (UTAUT). Journal of Intelligent Communication, 3(2), 23–34. https://doi.org/10.54963/jic.v3i2.208
Volume 3 Issue 2: March 2024
Copyright (c) 2024 John Demuyakor, Vivian Adjeikaa Doe, Christian Tachie-Djan, Muhammad Arshad Bhatti, Stevens Justice Avenyo
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Authors

  • John Demuyakor
    Department of Communication Studies, University of Professional Studies, Accra, Ghana
  • Vivian Adjeikaa Doe School of Media & Communication, Shanghai Jiao Tong University, Shanghai 200240, China
  • Christian Tachie-Djan FBN Bank Ghana Limited, Techiman, Ghana
  • Muhammad Arshad Bhatti School of Foreign Languages, Peking University, Beijing 100871, China
  • Stevens Justice Avenyo Department of Communication Studies, University of Professional Studies, Accra, Ghana

Information and Communication Technologies over the past decades have enhanced University Teachers’ ability to provide effective and prompt teaching and learning. Therefore, this study explored University Teachers' behaviour intentions toward the use of digital technologies for teaching and learning in higher educational institutions in Ghana. We grounded our study on the Unified Theory of Acceptance and Use of Technology (UTAUT) by testing the contributions of two key variables, the Cost of Internet Data and the Cost of Smart Phones to predict Behaviour Intentions (BI) of university teachers in three higher educational institutions towards the use of Digital Technologies (DTs) for online teaching and learning. We applied Partial Least Square Structural Equation Modelling for data analysis. Hypotheses testing on how the Cost of Internet Data and the Cost of Smartphones influence university teachers' Behaviour Intentions (BI) toward the use of Digital Technologies (DTs) were supported. The findings of our study further showed that university teachers’ intentions to use DTs are influenced by determinants such as social influence, personal experience, and facilitating conditions. The study concludes that the polarity in the findings could help the university authorities to understand the factors to consider in selecting appropriate digital technologies for teaching and learning in universities. The findings from this study are a template for University teachers to get governments to change policies that affect the introduction of digital technologies in higher educational institutions.

Keywords:

information communication digital technologies university teachers UTAUT behavior intentions

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