View Volume 3 Issue 2 (2023): In Progress
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Volume 3, Issue 2
September 2023

Journal of Intelligent Communication is a peer-reviewed, open-access academic journal specializing in the field of intelligent communication research. The journal aims to promote the latest discoveries and insights in the field of intelligent communication, build a reliable platform for the development of the cultural industry in the era of intelligent media, and discuss and solve problems in all-media communication.

  • E-ISSN: 2754-5792
  • Frequency: Semiyearly publication
  • Language: English
  • E-mail: jic@ukscip.com

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Latest Published Articles

Article

Feeding the Campus Craze: Unpacking the Influencers on University Students’ Fast-Food Delivery Choices——An In-Depth Qualitative Exploration

Abstract:

One very essential tool for the success of any business operation is a good knowledge of the consumer behaviour of its target. Consumer behaviour encompasses the various actions, thoughts, and emotions that impact individuals’ decisions related to the purchase, usage, and disposal of goods and services in their daily lives. While existing literature extensively covers consumer decision-making processes, there is a noticeable lack of information on the factors influencing the decision-making processes of university students, particularly in a developing country like Ghana. To address this gap, the present study investigates the factors influencing the decisions of University of Cape Coast (UCC) students when choosing specific fast-food delivery vendors. Utilizing one-on-one interviews, a purposive sample of 12 University of Cape Coast students was selected to gather their perspectives. The findings from these interviews indicate that the primary factors influencing students’ choices to engage with fast-food delivery services are convenience/proximity, timely delivery, and the taste of the food. Additionally, sub-categories such as the quantity of food, packaging, and the appearance of delivery motor riders were identified. The outcomes of this study have implications for marketing communications, highlighting the importance of addressing factors like convenience, timely delivery, and taste to effectively engage university students in the context of fast-food delivery services.

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Article

The Influence of Digital Media FOMO in terms of Interpersonal Communication

The major purpose of this research is to explore how our interpersonal interactions are changed by social media. The primary purpose of this investigation is to determine whether or not the use of social media has an impact on the quality of education we get. The descriptive and mixed methods of study are the types of research that we have decided to do. Our family, our friends, our fellow employees, and our fitness (mental and physical) make up our variables. We decided on a sample size of one hundred and used both convenience sampling and questionnaires. In order to test our hypothesis, we utilized SPSS to analyses the data we collected. We found that 60% of our respondents used social media for 3-5 hours, and 46% of our respondents did not agree that social media had worsened their personal relationships. This indicates that social media has a much more positive effect on relationships than is commonly believed. In addition, we found that 60% of our respondents used social media on a daily basis.

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