Jha A, Jha A. Unveiling the Power of Play: A DMAIC Analysis of AI’s Impact on User Engagement in Interactive Entertainment . J. Intell. Commun. [Internet]. 2025 Mar. 8 [cited 2025 Mar. 15];4(1):31-4. Available from: https://ojs.ukscip.com/journals/jic/article/view/925