JHA, A.; JHA, A. Unveiling the Power of Play: A DMAIC Analysis of AI’s Impact on User Engagement in Interactive Entertainment . Journal of Intelligent Communication, [S. l.], v. 4, n. 1, p. 31–41, 2025. DOI: 10.54963/jic.v4i1.925. Disponível em: https://ojs.ukscip.com/journals/jic/article/view/925. Acesso em: 15 mar. 2025.