Digital Technologies Research and Applications

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Digital and International Growth Hacking Business Models: Born Globals, Born Digitals, and Synergies

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https://doi.org/10.54963/dtra.v3i2.247
Petersen, N. H. (2024). Digital and International Growth Hacking Business Models: Born Globals, Born Digitals, and Synergies. Digital Technologies Research and Applications, 3(2), 104–114. https://doi.org/10.54963/dtra.v3i2.247
Volume 3 Issue 2 (2024): In Progress
Copyright (c) 2024 Nicolaj Hannesbo Petersen
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Authors

This research delves into growth hacking models embraced by Born Digitals, Born Globals, and other firms, emphasizing the dynamic interplay between innovation and internationalization. Despite their unique origins and focuses, these concepts frequently intersect in business strategies, models, and entrepreneurial pursuits. Growth hacking models can be conceptually categorized based on the degree of digital innovation and the scope of business, whether local or global. This study underscores the pivotal role of growth hacking across diverse company profiles, transcending the domain of Born Digitals reliant on digital platforms. Various strategic pathways within each company's business model showcase diverse innovation routes to achieving growth and global presence. The analysis accentuates the importance of hybridity or synergistic approaches in growth hacking business model innovation within today's market landscape, offering valuable managerial insights for growth-oriented companies from their inception. It advocates for companies to embrace innovative and international strategies for enduring success, while judiciously balancing considerations of scalability and profitability against novelty and efficiency in business model design.

Keywords:

digital entrepreneurship; international entrepreneurship; business model innovation; growth hacking; profitability; scalability

Author Biography

Nicolaj Hannesbo Petersen holds a Ph.D. in Business Administration from the University of Southern Denmark. He is currently affiliated with UCL University College Denmark as a researcher and project manager. With over a decade of experience in research and practical applications within entrepreneurship and innovation, he has served as a consultant, Head of Innovation & Entrepreneurship Incubation, and advisory board member of Business Hub Fyn. His accolades include recognition from IEEE TEMS for research contribution, session chair roles at International Entrepreneurship conferences, formerly an editorial position at IGI Global, and a special issue editor at Sustainability. He is honored to serve as an editor at the International Journal of Entrepreneurship, contributing to discourse in digitalization, technology, sustainability, internationalization, and strategy in innovation and entrepreneurship.

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