BURRA, R.; WU, T.; CHANG, K.; HUANG, C. AI‑Driven Customer Positioning and Perception: Strategies, Challenges and Insights. Digital Technologies Research and Applications, [S. l.], v. 4, n. 2, p. 96–108, 2025. DOI: 10.54963/dtra.v4i2.1231. Disponível em: https://ojs.ukscip.com/index.php/dtra/article/view/1231. Acesso em: 1 aug. 2025.